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Why Appliance Theory?

My journey began as a retail sales associate. As a young woman with no industry knowledge, I had to find a way to exceed expectations and build trust with clients and new trade partners. I love to write, so I started creating content. My prospective clients loved receiving personalized information! They didn’t realize we were learning together.

Years later and I’m still an over-zealous appliance enthusiast with a passion for helping others provide a better experience for their customers. I have contributed to a number of projects across marketing, operations, service, and sales teams.

If you want to learn more about how I might be able to help your organization please feel free to reach out to me and stay tuned for future insights.

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Hi, thanks for stopping by!

You might ask yourself, why did a millenial create a media business promoting enthusiasm for home appliances?

... neither do I. But I love it.

Let the posts
come to you.

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