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Why Appliance Theory?

My journey began as a retail sales associate. As a young woman with no industry knowledge, I had to find a way to exceed expectations and build trust with clients and new trade partners. I love to write, so I started creating content. My prospective clients loved receiving personalized information! They didn’t realize we were learning together.

Years later and I’m still an over-zealous appliance enthusiast with a passion for helping others provide a better experience for their customers. I have contributed to a number of projects across marketing, operations, service, and sales teams.

If you want to learn more about how I might be able to help your organization please feel free to reach out to me and stay tuned for future insights.



Hi, thanks for stopping by!

You might ask yourself, why did a millenial create a media business promoting enthusiasm for home appliances?

... neither do I. But I love it.

Let the posts
come to you.

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