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New CEU Webinar Coming Soon!

Making Smart Appliances Relevant for Your Customers in Context of Three Major Post-Pandemic Living Trends

Home appliances were built to make our lives easier. In the past appliances served basic functions that drastically improved our standard of living. They saved inhabitants time, prevented illness, and even made it possible for households to earn two incomes. For decades, the primary function of home appliances remained the same. For example, dishwashers washed dishes, dryers dried clothes, and refrigerators kept food cold.

In the last five years the home build industry experienced an influx of technology. Studies suggest millennials are willing to pay up to 20% more for a home with smart technology. Smart home appliances were designed to integrate with the growing trend in smart home automation systems. Smart appliances leverage Wi-fi connectivity to provide tremendous benefits such as recipe guidance, automatic replenishment, and self-diagnostics. Over 20 brands offer appliances with smart features. There are over 1,000 smart appliances on the market today. Although younger generations are more open to smart products, many consumers are intimidated by them.

This session is designed to provide a new prospective on the smart home appliances conversation with special focus on meaningful benefits for non-adopters. The COVID19 pandemic served as a catalyst for many design trends as families had to adapt to a new way of life. The format of this course will examine smart appliances in context of three major Post-Pandemic design trends: entertaining at home, multi-generational living (including aging-in-place), and contact-free services. Each trend will be examined individually. Providing greater context will give clients a more relatable understanding of smart appliance benefits.



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You might ask yourself, why did a millenial create a media business promoting enthusiasm for home appliances?

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